Cross platform content marketing means taking advantage of the many platforms available for marketing, from more traditional marketing tactics like email, blog posts, and press releases to the latest tactics such as Twitter, mobile platforms, and apps. All of these platforms and more can be used to release similar content in a variety of different [...]
It’s no surprise that MEDIAmobz will seize any opportunity to write about or pass along what we believe to be learned insights into the use of video in messaging. Whether a full-length feature film, a video about boxer puppies on YouTube or a smarter, better way to explain how to fully restore a 1951 M38 Army [...]
The market for content marketing remains wide open; but the freedom and opportunity it affords means that you will have plenty of competitors in the market as well. To succeed, you need some solid strategies that will set you apart from your competition. Here are 5 ways to dominate your competitors through content marketing: 1. [...]
Producing enough content is identified by B2B marketers as the single biggest challenge they have when producing content, with 64% of B2B marketers reporting it as a problem in Content Marketing Institute/MarketingProfs B2B Content Marketing: 2013 Budgets, Benchmarks, and Trends. The reasons why producing enough B2B content is hard are multifaceted, but the biggest culprit [...]
Using online video for B2B event marketing can be extremely effective; both Internet users as a whole and executives have been shown to watch, and be influenced by, significant amounts of online video. Moreover, video-watching is not just limited to leisure; many executives watch videos for work-related reasons. Let’s explore 6 ways to use online [...]
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