Producing enough content is identified by B2B marketers as the single biggest challenge they have when producing content, with 64% of B2B marketers reporting it as a problem in Content Marketing Institute/MarketingProfs B2B Content Marketing: 2013 Budgets, Benchmarks, and Trends. The reasons why producing enough B2B content is hard are multifaceted, but the biggest culprit [...]
Using online video for B2B event marketing can be extremely effective; both Internet users as a whole and executives have been shown to watch, and be influenced by, significant amounts of online video. Moreover, video-watching is not just limited to leisure; many executives watch videos for work-related reasons. Let’s explore 6 ways to use online [...]
Provoking a strong, emotional response is key to get audience members engaged and connected to any message in your video. YouTube personality Marie Forleo shares important information that can help you engage your audience better. She states that there are best uses of our characteristics that naturally fascinate people and they include: Passion, Alarm, Mystique, [...]
NAB is one of the largest annual conferences for the media, film, and entertainment industry. As the lines between still and motion photography continuously overlap, some of the tech from this year’s conference is likely to find its way onto your Christmas list. Some of the standouts this year include the MōVI handheld stabilizing gimbal, and advanced [...]
Last Friday, April 12, 2013, the UCLA School of Theater, Film, and Television teamed up with USC Annenberg School of Communication and USC School of Cinematic Arts for the Transmedia, Hollywood 4 Conference. Presented by the Andrew J. Kuehn Jr. foundation, the theme of the conference was “Spreading Change”. Transmedia, Hollywood is a one-day public [...]
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