A video technology platform that converts video to revenue

The Benefits of Animated GIFs for Marketers

 18 January 2017        Video Marketing    0 Comment

An animated GIF is a set of still image files coded into a single file. Animated GIFs are popular for online memes, many of which have gone viral numerous times on blogs and social media channels. As a result, animated GIFs often seem silly or nerdy. However, their power to create viral content has encouraged […]

How To Generate Better Leads And Sales With Video Graphics

 11 January 2017        Video Marketing    0 Comment

People are instinctively attracted to visual stimuli, which makes it much easier for humans to process a graphic description than a text description. Taking advantage of this natural bias greatly increases lead generation and consequently, boosts sales. The following describes how to generate better leads and sales with video graphics. Gate your video content Gated […]

Key Stats About Online Video And Marketing Today

 4 January 2017        Video Marketing    0 Comment

Over the past few years, online video has transitioned from an up-and-coming marketing tactic to a tried and true marketing strategy all modern marketers and business owners must embrace. Video offers a powerful means to demonstrate value proposition, communicate your brand story, and cultivate relationships with clients and customers. The following details the most important […]

The Future of Social Video: A Brief Look Into What’s Next

 21 December 2016        Video Marketing    0 Comment

Over the past few years, video usage on social media has increased exponentially. With over two billion active social media users globally and nine out of 10 United States companies active on social media, it should come as no surprise that 70% of companies report that video is their most effective marketing tool. Recent developments […]

The Formula For Shooting Live Events

 14 December 2016        Video Marketing    0 Comment

Many people assume that recording a live event is as simple as setting up a video camera on a tripod and then sitting down to watch the event. While you will get a recording of the event, you won’t create interesting, engaging content that people will want to watch again and again. There is nothing […]

Common Live Event Production Mistakes and How to Avoid Them

 7 December 2016        Video Marketing    0 Comment

Every successful event involves making a plan, then making a backup plan, and then making yet another backup plan. If you’ve ever planned a live event, you know that anything can go wrong at any point in the event. The only way to avoid ongoing errors throughout the event is to plan every element of […]

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Get off Your Assets: Harnessing Archived Video for Sales Enablement

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Learn how marketers are leveraging their webinar video archive, turning that archive into an asset worthy of the balance sheet, and thereby driving lead capture and overall brand awareness.

  • Discovering the value of archived content - content as strategic asset
  • Extending life and reach of archived video content
  • Leveraging archived content to drive ROI and sales enablement

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