The Trouble with The Approval Process

We've recently heard countless stories (some with entertaining language) that prove The Approval Process to be the most dreaded component in content marketing production and distribution. One client told us,...

It Starts With Imagination

“I wonder what would happen if…?” “Would it be possible to…?” “What if we…?” For all the articles about the “Top Five Keys” to creating effective content marketing that mention...

How Video Publishers Merge Data And Creative

Videos are a creative endeavor. Your team consists of writers, actors, filmmakers, and other artists, trying to make something interesting and worthwhile. That type of person tends to run screaming...

How To Effectively Use Video For Training

When you hire new employees, it’s important to get them up to speed on the ins and outs of your company as quickly and efficiently as possible. Traditionally, a supervisor...

Do Your Videos Need An Influencer Strategy?

57% of modern consumers have made at least one purchase in their lives based on the word of an online influencer. So, what’s an influencer? Are you an influencer? If...

5 Tips To Increase Views On Existing Content

Transcribe Your Videos This is a great way to increase viewing accessibility for incredibly cheap. For instance, full machine translation through the AWS API is a mere $.0004 on the...

Simple Video Tips To Grab Your Audience’s Attention

Video marketing is a great way to get your audience’s attention and not just tell them, but show them, what your company is all about. So how do you do...

Convert Customers With Video by Using A Journey Map

What is your average customer’s experience when making a purchase from your company? How do they interact with your site and your products, from the moment they discover you to...

How Top YouTubers Succeed at Video

The stats for YouTube are mind-blowing. 5 billion videos are watched every day and 300 hours of content are uploaded every second. With millennials increasingly making YouTube their video entertainment...

5 Ways to Use Facebook Video Ads to Build Your Online Business

“Promote this post!” Anyone who maintains a Facebook page for their business has probably seen this suggestion almost every time they post something new. For as little as just a...

3 Components of a Great Video

There are billions of videos on the internet. Some are fantastic - and as we know from experience - many more are quite difficult to digest. What makes these great...