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Gary V on Storytelling

 22 August 2013        Social Video    0 Comment

    Gary Vaynerchuk delivers a compelling keynote about storytelling in 2013.    Some memorable quotes include: “To be a good storyteller you need the attention of the customer to get an at-bat to tell your story.” “If you do not know how to provide value in your communication, you’ve absolutely no shot of conversion, because the world got […]

5 Ways to Dominate Your Competitors Through Content Marketing

 21 May 2013        Social Video, Video Industry News, Video Marketing    0 Comment

The market for content marketing remains wide open; but the freedom and opportunity it affords means that you will have plenty of competitors in the market as well. To succeed, you need some solid strategies that will set you apart from your competition. Here are 5 ways to dominate your competitors through content marketing: 1. […]

Why Producing Enough B2B Content is Hard

 9 May 2013        Social Video, Video Marketing    0 Comment

Producing enough content is identified by B2B marketers as the single biggest challenge they have when producing content, with 64% of B2B marketers reporting it as a problem in Content Marketing Institute/MarketingProfs B2B Content Marketing: 2013 Budgets, Benchmarks, and Trends. The reasons why producing enough B2B content is hard are multifaceted, but the biggest culprit […]

6 Ways to Use Online Video for B2B Event Marketing

 1 May 2013        Social Video, Video Marketing, Video Production    0 Comment

Using online video for B2B event marketing can be extremely effective; both Internet users as a whole and executives have been shown to watch, and be influenced by, significant amounts of online video. Moreover, video-watching is not just limited to leisure; many executives watch videos for work-related reasons. Let’s explore 6 ways to use online […]

Transmedia, Hollywood 4: Spreading Change

 15 April 2013        MediaMobz News, Social Video, Video Production    0 Comment

Last Friday, April 12, 2013, the UCLA School of Theater, Film, and Television teamed up with USC Annenberg School of Communication and USC School of Cinematic Arts for the Transmedia, Hollywood 4 Conference. Presented by the Andrew J. Kuehn Jr. foundation, the theme of the conference was “Spreading Change”. Transmedia, Hollywood is a one-day public […]

5 Important Shifts in Media & Technology

 11 April 2013        Social Video, Video Industry News, Video Marketing    0 Comment

We’re a third of the way into our decade now and you could be excused for calling it the tweens. The first decade of the 21st century brought some pretty amazing innovations in digital media, such as the iPhone and its attendant world of apps, social networks like Facebook, LinkedIn and Twitter, and utility computing […]

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