Business Wire/Charlotte recently hosted back-to-back events in Durham and Charlotte, NC entitled Adding Video to Maximize Your Reach, Exposure & Pick-Up. Our own Rachel Toole, was asked to be a panelist at both events.
These events, held on June 16th and June 17th, provided a forum for PR professionals to learn not only why video (and multimedia in general) is important to include in a company’s PR strategy, but also tips on how to make a video effective.
The panel of speakers for the Durham event on June 16th included:
* Valerie Aguirre, Multimedia Producer, CBC New Media Group, WRAL.com
* Scott Sharpe, Director of Multimedia & Photography, The News & Observer
* Rachel Toole, Sales & Marketing Manager, MEDIAmobz
The panel of speakers for the Charlotte event on June 17th included:
* Jason Silverstein, VP Product Development, ACBJ/Bizjournals.com
* Rachel Toole, Sales & Marketing Manager, MEDIAmobz
* Joe Carleo, Owner, Advanced Media and Language Services
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