Dave Toole, CEO of MEDIAmobz, will participate in a panel discussion at the upcoming Cloud Computing West 2012 business strategy summit in Santa Monica, Calif. The panel will be featured as part of a conference track titled “Entertainment in the CLOUD” scheduled for Nov. 8 from 4 – 4:30 p.m. The 60-minute panel discussion will identify the main challenges and problem areas that often accompany the adoption of cloud-based services in the entertainment sector. Joining Martin as featured panelists will be Guillermo Chialvo of Radio Mitre, Francesco Fabbrocino of American Standard TV, Jason Henderson of Verizon FiOS, Peter Rafelson of Digiramp, and Rajan Samtani of Peer Media. The panel will be moderated by Marty Lafferty of the Distributed Computing Industry Association (DCIA). The two-day Cloud Computing West event will focus on three main aspects of cloud computing — entertainment, infrastructure, and investment. More than 90 thought leaders are expected to participate, including leading suppliers of cloud-based solutions, providers of cloud-based services for broadband infrastructure, analysts, and investors offering financing and strategic capital for cloud computing solutions and services. There are great talks about use cases that have an impact on the creation and production of content, the infrastructure, the big data and the funding around this dynamic shift in how creativity and collaboration will change the voice of our media. More on this later in the week when we provide some more case studies and exclusive interviews from the event.