Transmedia, Hollywood 4: Spreading Change

by Rachel Toole  15 April 2013

Last Friday, April 12, 2013, the UCLA School of Theater, Film, and Television teamed up with USC Annenberg School of Communication and USC School of Cinematic Arts for the Transmedia, Hollywood 4 Conference. Presented by the Andrew J. Kuehn Jr. foundation, the theme of the conference was “Spreading Change”. Transmedia, Hollywood is a one-day public symposium exploring the role of transmedia franchises in today’s entertainment industries. Transmedia, Hollywood turns the spotlight on media creators, producers and executives and places them in critical dialogue with top researchers from across a wide spectrum of film, media and cultural studies to provide an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means. The event was awe inspiring and the panelist’s stories were unforgettable. To fully capture the concept of transmedia storytelling there were multiple platforms that could be used to virtually attend the event. In addition to Twitter, the audio stream, photos and videos from the conference were available for viewing in real time using the new app “WeSawIt”. You could also use backchan.nl, a tool developed by MIT, to submit questions to panelists during each of the panels. MEDIAmobz favorites’ like Rachel Tipograph (Director, Global Digital and Social Media at Gap Inc.) shared Gap case studies that successfully aligned the interests of their community and the interests of the market economy. Sean Carasso (Founder, Fallen Whistles, A campaign for peace in Congo) shared his story of working for a billionaire to launching a campaign for peace in the Congo. With a limited budget Sean created a video to raise awareness for his cause. A single story of a single day, the Falling Whistles was sent to about 80 friends and family. They forwarded it around the world and the video now has over 32,000 views! All in all it was a spectacular conference that provided thought-provoking theories and proven methods of success with transmedia storytelling. [nggallery id=5]

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