Tablet Video Viewing On Fire – Ooyala Q4 2011 Video Index

by Rachel Toole  22 February 2012

Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then sums it all up in nice tidy packages every quarter for the industry. It’s probably one of the few truly global quarterly reports because nearly 50% of all their video views tracked are outside of the US.

Here’s a great infograph they created to showcase the report’s highlights:

When looking at just tablets vs. mobiles, the mobiles are still leading the way with 60% of views and 53% of time, however considering the number of video-capable mobile phones vs the number of tablets in the market, that’s pretty impressive for tablets!


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