Advanced Imaging, Immersion and Reality (VR + AR)

by Dave Toole  29 March 2017

Interested in taking business productivity to new heights? If so, think about exploring your options in regards to customer immersion experiences. It is no secret that technology is advancing day after day, but do you know exactly how to implement machine learning for customer satisfaction? Your business needs can be solved if you learn how to make use of chatbots and machine learning in video media. Consider the fact that video media can build brand awareness, strengthen relationships with prospective and existing customers, and encourage 64% of viewers to buy a product online. Approximately 65% of U.S. marketers aim to increase their budget for video and since it can deliver such good results, there is no wonder why.

Augmented Reality VS. Virtual Reality

When a real-life situation is transformed into a computerized simulation, it will be considered virtual reality (VR). Augmented reality (AR), on the other hand, is pretty much the opposite. AR is revolutionizing with each day that passes and it is being used in mainstream media for many things, such as providing an indirect or live view of things like fashion shows, retail events, and applications that enable the user to actually visualize how furnishings will look in their own home. Although VR and AR are two different things, they do have some similarities. For example, they each make use of technology and they have a purpose. The main difference is the delivery method, which tends to laptops, smartphones, and tablets for AR, while VR is usually delivered through hand-held or mounted devices.

Machine Learning – The Basic Theory

A fine example of artificial intelligence (AI) machine learning is constantly changing, because as data changes and develops, so does the design of computer programs. The magic of machine learning is that computerized devices can function without being programmed, due to the fact they are built in such a way. Hidden insights can be detected through the use of machine learning, which can translate to measurable results for business.

Should you be using a Chatbot?

It is inevitable that technology is going to keep on advancing and Chatbot is no exception to the rapid innovation in technology. Business owners everywhere are capitalizing on Chatbots, which are an intelligent piece of software designed to entertain a web user and reduce workload on your behalf. From setting up meetings automatically to alerting you when there are traffic jams, delays or if something important is occurring within your specialist industry, Chatbots can store a lot of information and generally make life easier. For a business owner who has a lot on his or her plate, this know-it-all assistant option is definitely worthwhile.

Separating Machine Learning from Artificial Intelligence

Don’t get artificial intelligence (AL) confused with machine learning (ML). AL is the process of a machine or computer carrying out certain tasks in what would be considered a very clever way. ML allows the computer to learn by granting it access to various types of data. This can come in handy for businesses that want to focus on algorithms, customer response, etc. The process of human decision-making can be influenced with both AL and ML, so consider your needs to make an informed decision between the two. Whether you want to believe it or not, chatbots are the future for business success. Virtual reality in business is reducing workload for entrepreneurs and their team, not to mention helping them to gain an edge over industry rivals. Furthermore, augmented reality can be used to make your business function in a smarter way. Consider combining various machine learning techniques to amplify your video sharing strategy.

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