Clever Facebook Video Ad Hacks

fb ad hacks

The art of storytelling is not something that everyone possesses. Nevertheless, with Facebook video it is entirely possible for anyone to make an impact and connect with your target audience on a personal level. Since Facebook receives more than 4 billion video views on a daily basis, it is understandable why so many business professionals are capitalizing on the potential of this social networking platform.

Even with a small budget, gaining real results with Facebook video is a mission that can be accomplished. While it may be a case of trial and error, you can expect to reap the rewards when you find the ads that work best for you. So, without further ado, let’s find out how you can integrate Facebook video ad hacks into your marketing campaign.

Lowering Your CPM with a Winning Campaign

Cost per mile (CPM) is something that you need to focus on when you are advertising with video. This marketing measurement is based on how many impressions your web page receives. Improving your cost per conversion and lowering costs to boost ROI will be sustainable if you implement the following tactics:

  • Short and Sweet Videos – Not everybody has a great attention span and research shows that the first 10 seconds of a video are the most crucial for capturing the viewer’s attention. Video length has a direct effect on engagement, which is why you ought to avoid creating videos that exceed 3 minutes for the best outcome. In fact, interest tends to plummet after the 2-minute mark, according to a study conducted by Wistia.
  • Avoid Advertising – This might seem silly, but the truth is that most Facebook users do not log into their account with the intent of buying. Instead, they log in to communicate, find out what others are doing, and to be entertained or educated in some way. Rather than uploading a video that is purely for sales purposes, record something that encourages users to like, share, or comment. Storytelling and tutorials are two great examples of ways in which you can get your message across without being too pushy.
  • Uploading Engagement-Worthy Videos – Put yourself in the shoes of your target audience and think about what they would like to see when they log into Facebook. Split testing with Facebook is a useful way of discovering what kind of video(s) get the best response, so set aside some time to analyze key metrics like play rate, average viewing length, and the conversions produced by each video to run a successful campaign.
  • Include Music and Captions – Prevent viewers from scrolling past your video ad by grasping their attention immediately. You can accomplish this by including bold captions and sound. Music can improve concentration and when combined with captions, engagement is guaranteed to improve. As a result your CPM will lower and your video will have more meaning.

Don’t forget to monitor your data. By analyzing the analytics on a regular basis, you can stop wasting time uploading the videos that don’t work and focus more on uploading the ones that really capture attention, not to mention encourage the viewer to buy what it is you have to sell. Whether it is a product, service, subscription or something else, your company’s profit potential will climb as soon as you start integrating the right hacks into your ad campaign.

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