Visual content marketing is quickly taking over unique content marketing, and we saw noticeable changes throughout 2016. In a matter of 12 months, visual content was emphasized on a huge scale. This was helped in large part to the plethora of video sharing applications being made accessible to smartphone users nowadays; Snapchat, Twitter, and Instagram being three major influencers in the visual content world.
So, what qualifies as “unique content” and is your frequent content publishing method failing to deliver measurable results? The truth is this – Google sees everything and it is getting smarter by the day. What this means is that the days of being able to post content-rich pieces of content on a regular basis are long gone. Don’t let this deter you from conquering the World Wide Web (WWW), however. According to Internet World Stats
, 3,793,973,423 Internet users were active around the globe as of March 2017. On that note, you should be amplifying your rank-building tactics with the best catalyst of them all – video content development.
The Pressure to Publish VS Quality
After reading the statistics above, it is clear to understand how video has become an essential part of any marketing strategy. Live videos are making an impact, with 50% of marketers planning to use Periscope and Facebook Live to interact with their audience this year. Sure, live video is an effective way of communicating with your audience on a personal level, but something like a Youtube video (or even a series, if you really want to keep your audience drawn to your uploads like a magnet), could propel your views immensely, not to mention rankings, leads, and traffic.
Post Less Frequently and Make a Monster Impact on Your Readers
It is difficult to understand the action potential of any video you post unless you really know your readers and/or viewers. Driving real action requires a return on investment (ROI) goal. An insanely actionable tactic can be implemented in the following ways:
- Use the product to drive the script
- Use the audience to drive the script
- Involve the audience
- Use proper keywords in the video title and description
- Include a keyword-rich transcript with your video
- Make it easy for people to share the content, such as by providing social media sharing links beneath the video.
Infographics – Why are they so important for grasping your audience’s attention?
Whatever it is you are trying to achieve, whether it is product sales, lead generation, or video subscriptions, understand that Google doesn’t care so much about how frequently you post and neither do your viewers unless the videos you are sharing are view and share-worthy. An increasing trend in content marketing is infographics and since 90% of the information we absorb is visual, there’s no wonder why.
So, what about video infographics? Motion design of this kind can tell a more direct story and convey the message in a clearer way. Furthermore, when the content is shared on the right platforms, a larger crowd can be drawn in. That’s not to mention the fact you can use video to your advantage by repurposing content, which in turn will generate higher levels of social activity and links.