For brands still in the early stages of optimizing social video marketing, “Content is King”. Here’s some advice that applies to all companies, across all industries, looking to create compelling videos.
- Content – Create content that people want to watch. If they enjoy it, they’ll share it.
- Portable – Make it as easy as possible for people to share.
- Longevity – Create content that will deliver long-term value to the brand.
- Budget – Invest in your video strategy.