Producing and distributing marketing content takes time and energy. Is your marketing team overwhelmed at the notion of trying to fill up each calendar month with new content? The good news is that creating re-purposed webinar content is a simple and effective method for driving new traffic to older content. Instead of stretching yourself thin churning out new content every day, consider the following methods for creating re-purposed webinar content.
Use an editorial calendar
There are a couple of reasons why using an editorial calendar is key for creating re-purposed webinar content. The first reason is that it keeps you accountable for your content production. When you are accountable for spending a certain amount of time researching new ideas and re-purposing old content, you are more motivated to make the best of that time.
The second reason is that it challenges you to brainstorm new topics and re-purpose ideas on a regular basis. While re-purposing content allows you to take a little pressure off churning out new content all the time, it does not mean that you’re off the hook for coming up with new content altogether. Don’t feel limited to jotting down ideas during the previously mentioned content production times. Write down ideas for new and re-purposed content as they come to you so you don’t forget them. When you have ideas waiting for you, you’ll be able to maximize your content production time.
Get rid of or add a sales pitch
Content marketing does not necessarily use the same mindset and tools as direct marketing. However, that doesn’t mean that you can’t convert direct marketing into an engaging, relevant message and vice versa. For example, you can turn a webinar about using a specific product that is independent of the product itself into a product pitch that has a hard sell.
Maximize multimedia use
Multimedia provides a more engaging experience for users and can significantly increase the flexibility of content execution. Consider the power of a single photo or video that you used in a webinar. Use the photo again in a blog post to make a stellar thumbnail for a Facebook status update. Publish videos on YouTube and then embed them in articles and blog posts and share the links on Facebook and Twitter.
Hyperlink to older content
One of the simplest ways to re-purpose content and extend its lifespan is to hyperlink back to it. As you create new content, you can place organic links to keep readers engaged with related or contextually relevant content. Make sure that you are only linking relevant content and that you limit the number of links that you include. You don’t want to distract readers or encourage excessive bouncing.