The point of making video content is to share your message with the world. Producing videos for staff training is useful, but producing videos for mass distribution is the best way to reach the world at large. Remember, when you increase the number of people who view your video, you increase the number of people who will respond to your video. More views leads to more leads which leads to more customers and ultimately to higher profits. Distributing video far and wide is a worthy goal, but how can you make it happen?
The odds are high that when you think of online video, YouTube is the first name that comes to your mind. There is a good reason for this; YouTube has more than 1 billion users. Every day, people watch hundreds of millions of hours of video on YouTube, and users currently upload 300 hours of video to the site every minute. If you are distributing video online, YouTube should be your first stop.
However, YouTube is not the only video sharing platform, but it is by far the most popular. Currently, the only likely alternative to it is Vimeo. Vimeo allows users to upload higher-quality videos, but it does not have the reach of YouTube. Flickr and Vine are becoming more popular, but each of these has significant limitations that compromise their usefulness.
Using Social Media
Social media is not a distribution method per se, but it is a useful tool for publicizing your videos once you have made them available online. Every time you upload a video, you should post a link to the video on Facebook, Twitter and any other social media platforms you use.
Your current audience is one of your best resources to help you grow your audience. Encourage your current viewers to share your videos with their friends. If you produce compelling content, convincing your viewers to take this step will not be difficult.
Growing Your Audience
Sadly, there is no magic formula for increasing your audience. It is nearly impossible to predict which video will “go viral” and become the next “Gangnam Style.” You have no control over which videos will experience massive popularity, but you can control the quality of content you produce. Focus on creating the highest quality content you can even if it seems that no one is watching.
The most important advice is simple; keep at it. Keep producing videos on a regular schedule. As you make more videos, your skills will grow. You need time to find your voice. The people your message will resonate with need time to find you. Even if you never reach the highest levels of success, you can take satisfaction in knowing that your content means something to someone.
Is your existing content accomplishing anything for you right now? Leveraging your webinar content to produce micro video content gives you a second chance to profit from your initial investment. Using the tips presented in this series of articles, you can get started today.