You want landing pages that convert. You also want your landing pages to rank high on the major search engines. But can you have both at the same time? The answer is yes. When you have a finely tuned landing page with improved search engine rankings, your conversion numbers go through the roof. Basic page elements, including collapsing divs A visitor reads a landing page header within the first three seconds of arriving at the page. If it doesn’t get the visitor to stick around, the rest of the page is pretty meaningless. The bottom line is that landing pages that convert have headers that match the promises from the campaigns that brought users to the page. For example, if a download is supposed to be free with no catch, then it should be free with no catch. The landing page body that follows should complement the header and offer additional details that will motivate users to take the desired conversion action. Collapsing divs are simple HTML bits that group web page elements. Users have the option to open or close text, thanks to a snippet of Java in the landing page body. Collapsing divs add stellar content, which boosts the SEO edge, without compromising conversion rate. Informational content, infographics, FAQs, and testimonials are all excellent options for collapsing divs. Tailored content for your target audience In order to have landing pages that convert, you must understand who your target audience is and what they want. Then you have to offer the exact information or other resources that they need or want. The landing page must provide meaningful, relevant content that users do not have to work hard to get. Keep in mind that a landing page conversion is a give-and-take relationship between a business and a customer. In exchange for the user getting valuable content, the business gets something in return (i.e., contact information, money). Integrated social media Why is integrated social media so important? Social signals improve search engine rankings, and social shares widen exposure among a targeted audience. The more shares you get, the wider the network gets. Establish a presence on the major social media networks, most importantly Facebook and Twitter. Then consider other social networks that will be an asset for your target audience. For example, Pinterest is a great option for a fashion designer while LinkedIn may be a better choice for an accounting firm. Finally, include prominently placed social sharing buttons on the landing pages. Select buttons for the networks where your target audience is most active. The sidebars and the bottom of the page are both good locations for social sharing buttons.