Video online is no longer being dismissed by general business as something for personal entertainment on YouTube. The improvements in technology, along with audience familiarity and participation, have made it become a true social social communication tool for business; one that easily integrates with other web content on business web properties and across all the major social networks.
You can now understand why an ever-increasing percentage of Internet users expect businesses to have video on their websites, on popular video distribution sites, and on social networks. It’s not simply the creation and publishing of video content itself that users expect. Users, visitors, consumers and the like want business to offer videos that speak to social issues and topics with which they identify.