How To Use Snapchat For Your Events

by Jay Durgan  6 July 2016

I was reading this article on the pcma.org website and written by by Staci Wuokko who writes about how organizations can use Snapchat to connect with a community. Snapchat has been especially successful at capturing younger users, particularly in the 12 to 34 age range. With Americans between 25 and 34 representing 27% of Snapchat’s US user base, Cathy Boyle of eMarketer says “Snapchat has tapped into a key change in consumer behavior: The desire for intimate one-to-one or one-to-few communication as opposed to broadcast-style sharing across an entire network. This desire is particularly strong among millennials and younger consumers who don’t have strong ties to the traditional social networks.” 150 million people — that’s how many people are using Snapchat each day of the week, according to a new article from Bloomberg. Where does that place Snapchat in the social media landscape? Ahead of Twitter, where less than 140 million people are tweeting, liking and interacting with the platform on a daily basis. Some B2B marketing veterans might look at these numbers and assume that high school and college students are driving Snapchat’s surge in popularity. While the app is indeed enjoying widespread adoption among a young audience,new findings from eMarketer show that older users are jumping on the bandwagon, too. In fact, adults between the ages of 25 and 34 make up 27 percent of Snapchat’s American user base. That’s the heart of the coveted Millennial audience that dominates the how-do-we-engage-this-demographic conversation among nearly every member of the business events industry. The above is an excerpt from an article on the pcma.org website by Staci Wuokko. I encourage you to read Staci Wuokko’s article: Proof That Your Meeting Needs To Get Serious About Snapchat to learn how to help your organization devise a strategy for Snapchat.

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