Innovation Is A Story: Identifying Technology and Technical Skills for 21st Century Video Narrative

by Dave Toole  5 April 2017

Have you been thinking of a way to connect with your audience and teach them more about your brand? If so, consider testing out your storytelling skills. From a young age, everybody loves to hear a good story and by being brutally honest with your audience, you can compel action and build trust. What’s more, storytelling in the 21st century can be accomplished with video narrative. Since there are so many types of video streaming software out there nowadays, you can guarantee that your tale of trials, tribulations, and triumphs will reach the right people. A quantifiable can really be brought to life if you take it upon yourself to start exploring the technology and technical skills required to prosper with video narrative in today’s modern era. How are businesses using Virtual Reality (VR) for their benefit? Virtual reality (VR) is being implemented into marketing strategies all over, including businesses in the automotive industry, healthcare companies, and the tourism sector, among many others. So versatile and adaptable is it, that it can be used in pretty much any industry. Constant change is supported by VR, which is especially important if you want to stay in the loop and ahead of the competitors by providing your audience with the best possible user experience (UX). VR is so smart that it is being leveraged by architects for the design of buildings before the construction phase begins! Retail businesses are also able to showcase whatever it is they are selling with VR, such as letting consumers style their own wardrobe or home. As if that wasn’t handy enough, this tool can also provide business owners with an insight into the behaviors of consumers. Tips for Telling a Powerful Story You don’t necessarily have to be an author to tell a story that makes the hairs on the back of someone’s neck stand up, that stirs up butterflies in the stomach, or one that compels action. Expect revenue to increase when you implement the right storytelling tactics. Let’s take a look at the essential ingredients for a story that will make your audience trust you:
  • Structure – A story that is structured properly with a summary, intro, middle section and conclusion will make it easier for the reader to take in.
  • Technology – Present the story to the reader through more than one platform, such as blogs and social networking sites. Experiment with different video formats. Editing is a plus.
  • Visibility – Keep the end goal in mind throughout the entire storytelling process to avoid distracting from the moral of the story. Don’t forget to include your brand logo/image.
Using Storytelling as a Business Strategy Storytelling is a big part of future business success, no matter what type of business you run. In fact, many business leaders are adopting the storytelling strategy to achieve goals, whether it is to entice new customers, generate leads, or encourage people to subscribe to whatever is being promoted. It is much easier to capture someone’s attention if they are engrossed in a consistent and interesting story. What it all comes down to is persuasion and how your words can influence a consumer’s decisions. Storytelling can be used for marketing purposes, without forcing the reader too much. A story provides more depth and understanding than a simple piece of factual writing does. Combine it with images and video for the best outcome. Storytelling is being transformed by interactive technology and the sooner you get on board, the sooner you can start reaping the rewards that come with using narratives. Developments are constantly happening and so, there is no better time to master the skill of storytelling as a way of inspiring, influencing and educating your audience.

Leave a Reply

Your email address will not be published. Required fields are marked *