Is Your Video Content Mobile Ready?

by Jay Durgan  5 November 2014

Currently, 10 percent of business video viewership takes place on mobile devices. Over the next couple years, it is anticipated that this figure will rise to 25 percent or higher. Smartphone and tablet traffic accounts for nearly a quarter of all Internet traffic worldwide, with consumers spending more than half of their time on the Internet on mobile devices. If you’ve been resistant to make your video content mobile ready because you didn’t think that this trend would last, it’s time to think again. Mobile devices are not only here to stay but mobile use is continuing to increase every month. The following tips will help you make your video content mobile ready in no time. Responsive Video Players Is your video content going to change size intuitively to suit a specific device? For example, an iPhone and a widescreen computer monitor don’t have the same resolution size. The bottom line is that you want to ensure that the video player dimensions work for virtually every screen size. Once you have built a landing page, you can optimize it for mobile sizing after you have embedded a YouTube video asset on the page. If you need assistance with accessing the HTML for this process, there are instructions readily available online. Vivid, Enticing Splash Screens A thumbnail image or splash screen is what pulls people in and motivates them to click and watch a video, regardless of the device. As such, this image needs to be as appealing as possible. Consider split testing varying images to determine which ones are most effective with your target audience. Look for large, bold images that are suitable for multiple screen sizes. These images also increase search visibility as your videos become instantly recognizable. For example, Chef Jamie Oliver has a bright yellow vertical text bar with the name of his food channel on the left-hand side of all of his videos. Accessible Call To Action Setting up a responsive video player and creating engaging thumbnails is a great start. However, you still have to make sure that you’re converting viewers. Mobile viewers are more likely to watch a video than read text, but you can’t guarantee that they’ll watch all the way to the end of the video. Even if they do watch to the end, the call to action may still not be accessible if it’s embedded within the video. As such, you need to create a call to action outside of the video, such as on the side or below it. Whether you’re designing a thumbnail, call to action, or other written component of a mobile video, keep the text concise and easy to read. Consider the font style, size, colors, and spacing. Users shouldn’t have to zoom in or do a lot of scrolling to read the text on their devices. It is easy to get overwhelmed as you think about all of the things that you need to do to optimize your videos for mobile devices. How are you supposed to find time for another video related task? Start small, prioritizing areas of need, and build from there. The good news is that once you start implementing changes, such as bold thumbnails, it will get easier to keep implementing them with future videos.

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