Leveraging your Existing Video Assets to Create New Content

by MediaMobz  24 May 2017

Using video to your potential when battling your way to the top spot of the search engines is critical nowadays. With so many competitors and Google constantly changing its rules in regards to search engine optimization (SEO) can make it tricky to understand what tactics are worth marketing and what need changing slightly. Creating well-shot, to-the-point videos that are shareable and have the “viral factor” takes time. When focusing on growing your business, you might consider leveraging your existing video assets. After all, repurposed content can be received on a greater scale when it is published some time later, so why not give it a try? 

Isn’t it a bad idea to reuse previously published content?

Don’t be fooled into thinking that reusing old video content will affect your fresh content marketing strategy. In fact, Google is a big fan of visual content since it has the potential to be seen by a huge audience and shared on social networking platforms. From breaking up the content from different videos and combining them to create an interesting video, to crafting a blog post around the video, there are a few avenues you can go down. A new audience can even be attracted when old content is reused and published as new content, so consider revisiting some previously published video content to maximize your return on revenue.

Genius Tips for Repurposing Video Content

The strategies to repurpose your existing visual assets can be mastered like an expert, so long as you understand your reasons for doing so. Whether you want to master wider distribution or improved audience targeting, the following approaches will be worthwhile in the long-run:
  • Transcribe the Videos – Perhaps one of the most versatile (not to mention simplest) methods of successfully repurposing video content is to transcribe the content! An effective tool for improved SEO rankings, transcribed videos will index higher on Google. Why, you ask? Well, a transcript or closed captions will provide the search engines with much more to crawl based on search inquiries for visual information.
  • Create a Themed Brand Testimonial Video – What customer wouldn’t want to see or read a testimonial for a product and/or service they are interested in before buying it? Not many, that’s for sure. Aside from building brand awareness, a testimonial can impact your target audience, breathe new life into your brand, and when mastered properly, used as a powerful form of marketing. The theme should be consistent, the tone and content engaging, and the brand name/logo featured in the video fat the start, middle, and end.
  • Upload Educational Content as a Podcast – Just as effectively as a newsletter can keep your readers and/or viewers interested in what your brand has to offer, you should also be capitalizing on the benefits of new technology. Podcasting offers an option to push content directly to anyone who has subscribed to the feed. With a pair of headphones, the engaging content that you repurpose from a video can be listened to on the move. With 24-hour a day flexible availability, podcasting is convenient and persuasive.
  • Behind the Scenes Videos – Give your audience a glimpse into what happens behind the scenes, whether it is a normal day at work, a staff party, or perhaps the preparations for an event. The power of a sneaky peek should not be underestimated, so engage your audience with live Facebook and Periscope video, as well as by uploading stories on apps like Snapchat and Instagram.
  • Turn Clips and Quotes into Pages – Whoever is in charge of the camera should have the natural gift of being able to shoot footage from different angles, in unique environments, and with certain tones/themes. Reuse old content in the form of interviews and combine them with personal words from the team to create a visual element to your website’s most important pages, like the “About” or “Our Story” pages.
When video assets are shared on social media platforms like YouTube and Facebook in the right way, you can start benefiting from ad revenue. For many YouTubers, this is their main source of income, while for others it can drive in extortionate levels of targeted traffic. Getting more hits on your existing video assets requires strategic reuse and repurpose marketing campaign, therefore you shouldn’t be afraid to explore a new content approach.

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