If you are concerned about budgeting when it comes to organizing an event, you should start looking at event production in a different light. The key ingredient for a successful live event is proper planning. An event provides you with a chance to catapult your business and/or services into the limelight. Throw in the potential for networking and showcasing your brand, and it’s not surprising that event marketing accounts for approximately 20-25% of company marketing budgets. In fact, a whopping 79 percent of marketers in the United States use live event marketing to generate sales!
A live event is one of the best business building models out there today and for 83 percent of marketers, the main goal of hosting an event is to increase overall sales. Whatever you are aiming to get out of live event production, you should first understand the capacity of video and even more so, the power of hitting that ‘live’ button. You never know what your target market might be doing when you stream an event in real-time and so, you can really learn new things about the people in your field when you go live. What’s more, live streaming boosts engagement and will get your name known among a sea of competitors.
In order to be recognized as an expert, you must first have a clear vision and establish a plan. From selecting your production environment to visualizing the finished result in your head, the outcome of a live event all depends on the preparation you put into it.
Let the following best practices for live event production push your event in the right direction:
Streaming your event live to an online audience in real-time depends on the technology you use and how strong your Internet connection is. By integrating the right technology platform for live event production, it is possible to boost revenue through increased exposure.