In this Marketing Series we’ve covered various aspects of pre-production and are getting closer to the actual production of your video. Once you’ve decided on the outcome, your target audience, and call to action you can start building an outline or storyboard for your production. Here are some tips from MEDIAmobz Executive Producer, Hubert Lamala. One way to ensure your video carries your message effectively is how you prepare it through scripting. Scripting is the outline of your program – it’s the initial blueprint of your home, or the sketch that becomes the portrait. It truly is the video program without the pictures. The script can identify everything you want to tell your customer or viewer. Through its development, it can create the emotional tone of the program, establish the relationship with the viewer, and more importantly, it can tell your story.