Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

by Rachel Toole  7 April 2011

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since “Love Wins” was released on March 15th it has already skyrocketed to #6 in Amazon’s best sellers, with much buzz about it before the book was even released. A lot of that can be attributed to Bell doing what I call “social video marketing.”

Read ReelSEO’s analysis of Bell’s innovative means of using video and social media throughout the year, accompanied by lots of hard work and perseverance, to sell his message and his books until he achieved wide scale success; what other video and social media marketers can learn from his marketing approach to doing “social video.”



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