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Target Audience Viewership – MEDIAmobz Marketing Series #2

by Rachel Toole  27 September 2012

In this week’s Marketing Series, we share with you some tips on ideal video length.

Here’s what you need to know:

Keep it short — under 2 minutes, to be precise. People love video, but your customer’s attention span is dreadfully short. Wistia found that the completion rate for 30 second video is close to 90 percent, but it drops to barely more than 50 percent if the video is 2 minutes. Of course, completion rate might not be critical, as long as customers get the important bits of your message and are happy with your video. But if the call to action is in the last 10 seconds and no one ever watches that far, you have a problem…

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