There’s so much to read and so little time. I faithfully read our TDA Group partner blog each week and was particularly excited to share this week’s article about effective marketing videos and written by Nicole Sommerfield. When it comes to showing prospects how your product works, how it solves their problems, and how it is used by others, video is one of the most effective mediums you can use. When properly produced, video can engage and educate customers, drive conversions, and even upsell existing customers. But the message must resonate quickly. As we recently explained in our post about how Dell used a TDA-produced video to convey complex concepts to nontechnical audiences, you have a very short amount of time to get your message across. Yet for many seasoned B2B marketers, crafting compelling video content that sells ideas to target audiences is often a challenge. The above is an excerpt from an article featured on TDA Group’s blog and written by Nicole Sommerfield. Please, enjoy Nicole Sommerfield’s article: The Anatomy of an Effective Marketing Video.