As the three of us walked into the office of UrbanReel for orientation, we had no idea what to expect. We have all heard stories of how interns become the designated coffee makers, paper pushers, and lunch grabbers. Fortunately, David Goodin and Jason Burns, our supervisors that brought the three of us on board wanted to push us to our limits. So, they decided to give us the opportunity to take the reigns of a full video production project on ocean sustainability for Digital Ocean.
Our intern “Dream” team, as Jason would like to say, was very excited to be given the chance to be in control of a project. We wondered why a project for Digital Ocean, but this puzzlement was quickly dispelled as we were introduced to the co-founder of Digital Ocean, David Toole. Mr. Toole is also the founder of MEDIAmobz, a content creation platform, working closely with UrbanReel. In the process of meeting with Mr. Toole, we promptly understood his passion and knowledge of using digital media to draw awareness about our oceans.
The team was given a specific task from Digital Ocean to produce a quick 2-minute video about sustainably managing a fishery. Our project manager, Spencer, quickly began to govern the intern team in the appropriate direction. On the double, we started contacting marine biologists, universities, aquariums, and even local fish markets. Basically, we were on the search for a person to perform a valuable interview to help spread a story about ocean sustainability. We were having trouble lining up any interviews, on account we were just (cough) interns. Luckily, Mr. Toole began to provide us with some great contacts and we were able confirm an interview with a specialist in advocacy on ocean protection, Richard Charter.
The date was scheduled and it was time for the intern crew to gather our gear and head to the beautiful Bodega Bay for our shoot. Our UrbanReel mentors gave us these 5 tips for getting ready to go out on a shoot:
Tip 1. Always have everything charged and ready to go the night before
Tip 2. Make sure your audio and mic’s are working properly. Nothing worse than great footage, but not being able to understand your talent clearly
Tip. 3 Know the weather forecast, as most interviews during a rainstorm on the beach don’t turn out very well
Tip. 4 Depending on the type of shoot, arrive early to give you time to set up
Tip. 5 Go into the shoot with a great positive attitude and make the most out of your film day.
We arrived in Bodega Bay at 8:30 a.m. to meet Richard Charter. Charter, knowing the area, led us to a private cove beach with tremendous rock formations. Going for a more natural look, we used Mother Nature to its fullest as Mr. Charter was able to find a comfortable seat on a rock. The interview was shot from two different angles, a close up using a Canon 60D DSLR and a wider shot with a Canon 7D. The video we were producing was only going to be around two minutes, but nonetheless, our interview was over an hour. David and Jason reiterated to us before we left, “Take your time and get the most out of your talent.” In our benefit, this was not Richard Charter’s first interview and the savvy ocean expert provided more than enough useful footage. The rest of our film day consisted of shooting B-Roll along the shoreline of Highway 1. Not to forget our pit stop at a local restaurant to cure our hunger for fresh fish and chips.
After shooting more B-Roll around Fisherman’s Warf in San Francisco, it was then time for post-production. Hubert, the editing wizard, was left with tons of footage to go over and chop up. After hours of editing using Premiere Pro, we had our first screening with UrbanReel and MEDIAmobz. Jay Durgan, the Chief Marketing and Content Director of MEDIAmobz provided plenty of useful feedback in the Screening Room. Tight roping on the days of our deadline, we quickly rearranged the video and revamped our film into a much more valuable piece.
The video was done, but the three of us did not have the satisfaction of a completed project. Day after day of working, we started to understand more and more about our oceans. Spencer, Hubert, and myself felt that it was our responsibility to help educate the public about the danger we as humans impose on our oceans. The video was not for Mr. Toole, Digital Ocean, or our self-satisfaction; but a message to help save our planet. Thus, we ask you to take a couple minutes out of your busy day to watch and share our story.