Tools To Capture Leads At Events And Trade Shows

by Dave Toole  30 November 2016

Generating leads at trade shows is a top priority for most companies that exhibit regularly at shows and other physical events. While you aren’t going to take too many sales at an event, you need to keep track of leads and contact information so opportunities don’t slip away. There are quite a few trade show-specific apps to help organizations capture and qualify leads and keep track of key details, such as names and phone numbers. Consider implementing one or more of the following tools to capture leads at events and trade shows.

Quick Tap Survey

Quick Tap Survey is a popular app for conducting surveys at trade shows. While there is a wide range of applications for Quick Tap Survey, most businesses use it at trade shows to gather contact information and feedback and qualify leads. The app is simple and intuitive with large buttons, clear fonts, and quick swipe navigation. Quick Tap Survey boasts full offline capability, which is critical in trade show halls where Wi-Fi isn’t always offered. There is a bare bones forever free plan available. Subscription basic, advanced, and expert plans cost $19, $49, and $99 respectively.

iCapture

iCapture is a survey and lead capture app with the capacity for customizing the look and feel to mirror your brand’s aesthetic. You can use common pre-loaded questions or create your own questions. You can also send automatic thank you messages to all survey participants, which may include a promotion or call-to-action. If you opt to use your leads in an email marketing campaign, you can forward contact information to popular email services (i.e. Constant Contact, Mailchimp). iCapture has tools for scanning business cards and trade badges and conducting drawings and giveaways. The app offers online capability. Monthly and annual plans are available.

CamCard

CamCard is an ideal app for basic business card scanning. It pulls out and stores contact information for business cards in 16 languages. You can return to the contact information to add details, such as topics discussed at the trade show or follow up steps. You can also set up reminders, sync the information across mobile devices and computers, and share cards via email, social media, and QR codes. The app stores the original photo of the card so you can refer back to it as needed to verify details. The free plan has a 200 card scan capacity. The $5 per month team plan supports unlimited card scans for 3-10 users. The $12 per month business plan offers more complex export and integration features.

G2Planet

G2Planet is a comprehensive event management solution with three platforms: EventCENTRAL, EventMAX, and EventENGAGE, with solutions to fit every level of corporate event management. There are ample options for both event planning and lead generation, providing a diverse array of resources for aiding lead generation efforts. If you still aren’t sure where to start or you’re looking for additional advice about tools to capture leads at events and trade shows, talk to fellow business owners who also frequent trade shows. Many vendors are happy to share their insight about top lead capture tools and other critical resources for securing potential leads.

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