Most businesses nowadays will be marketing their brand in the online world. After all, billions of people around the world are active on the World Wide Web (WWW) and if you haven’t started yielding the power of the Internet, your online competitors will be one step ahead of you. A blog is a useful feature on a website because it will help you to sustain your search engine ranking and teach people about your brand. What’s more, the content you curate and upload can be re-purposed in many ways, such as by creating video.
Why is video content so powerful?
Aside from the fact that you can upload video content on various social media platforms, such as Facebook, YouTube, Instagram and Pinterest, video content is absorbed much easier than other types of content. An integral part of any business marketing strategy for 2017 onward, video is the key to achieving fantastic engagement.
YouTube and Facebook channels are a necessity for 50% of marketers, based on a survey of 6,000 sales and marketing experts. Add to this the fact that 33% of inbound marketers considered videos and other types of visual content creation a major priority and it is clear that you will reap what you sow with published video content.
You can improve your search engine optimization (SEO) with video, as well as build stronger consumer attention. In addition to this, video marketing is favored because video is easily accessible on the move, which will translate to higher email click-through rates and increased customer conversions.
How to Use Blog and Video Together
There are a few ways in which you can encourage more people to read your blog or view your videos by using the two types of content together. If you are not quite sure what to do with your old blog posts, why not reuse the content and transform it into video format? Alternatively, you can include a link at the end of your blog posts and direct the reader to one of your videos, whether it is an explainer video, testimonial, or Q&A session.
Links can also be included in a video description, which will send traffic in the direction of your blog. Another option is to become a ‘vlogger’. This is somebody who reads the blog content in front of a camera. A well-written script and suitable recording area are essential for video blogging.
Using Videos on Facebook and Instagram
Facebook and Instagram are two of the most powerful social networking platforms made available to Internet users nowadays. Both options present brands with multifarious opportunities to promote themselves, sell products and/or services, build brand awareness, educate, and entertain.
Here’s a brief overview of how you can repurpose your old blog content by uploading videos on each site:
- Facebook Video – Select ‘ad creation’, enter your budget and audience details, and choose ‘video views’ to promote a product, service, or event. Facebook also features a live-streaming option.
- Instagram Story – Publish an Instagram Story and give the viewer an option to read your blog post by swiping up.
A useful tip to keep in mind when you are using blog content to develop engaging videos is to link back to the original post in the video description. This will keep your content alive and trigger an increase in traffic. More traffic equals more clicks and more conversions. With that being said, you really can’t ignore the potential of your old content. Don’t let it just sit there – reuse it!