Watch this short video for some mind-blowing statistics on the importance of video marketing…
Video marketing represents a better way to communicate with today’s potential customers by utilizing a medium and technology that they incorporate into their daily lives. Most studies show that the average person would much rather see a video on a specific topic then read about it. This is especially true for businesses with specific services and products that require a bit more explanation than other types of businesses.
Video marketing can also help businesses by:
• Helping company’s gather actionable data based on user engagement.
• Directly informing customers about any aspect of the business, product or service.
• Generating more leads.
• Engaging more customers.
• Building brand awareness.
• Creating and optimizing a purchase funnel for their specific products.
Video marketing is also relatively inexpensive. This means that it can produce more results with less cost to the company. Unlike a video TV commercial, which has to be designed, produced and then distributed by paying for a TV network to send it out, online video marketing costs almost no money to distribute the video and very little money to actually produce the video.