Video Production Rates: Video Production Costs for Marketers

by Rachel Toole  3 October 2011

Many marketers are now eager to use web video for business, but when it comes to the video production process, they don’t quite know where to start. Sit back, relax, you’re in the right place! I’ll outline the main corporate video production cost factors below, but first, here is a short clip from Video Marketing expert Dr. Lee Frederiksen from Hinge Marketing, sharing his insights on corporate video production.

This video is intended to demonstrate how to make a basic interview much more engaging than just a talking head.

Did you notice how you felt more engaged by the editing, music and image quality? I think you’d agree, if that was shot on my iPhone, it just wouldn’t have the same impact.

To look closer at what’s involved, lets go over some of the main video production cost factors:

Market price: Lets face it, San Francisco is more expensive than Arkansas! You might be able to hire a cameraman in a small town for a sandwich but in San Francisco, you can expect to pay somewhere between $600-$1,500 a day depending on experience, talent, etc.

Quality level: There are wide variations in quality and competence. I see three levels of quality that can be applied to each of the below aspects of video production costs. To illustrate, here are the 3 levels of manpower quality:

Basic: The most basic fulfillment: a warm body that shows up.

Pro: Competence: someone who can do the job to industry standards

Premium: (AKA: Experienced and Talented): These people are actually really good at their job. If you want to make stand out content, you probably need this level of resources.


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