Provoking a strong, emotional response is key to get audience members engaged and connected to any message in your video. YouTube personality Marie Forleo shares important information that can help you engage your audience better. She states that there are best uses of our characteristics that naturally fascinate people and they include: Passion, Alarm, Mystique, Power, Prestige, Rebellion, Trust. To learn more on how to harness your communicative power, watch her video!
Here’s an effective video from Red Bull that gives a closer look into something innovative and compelling, combining motion to light art with wakeboarding. It combines storytelling of passionate people with a mysterious theme: we don’t know what the finished product is until the end.