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The State of Online Video

by Rachel Toole  23 March 2011

Check out this comprehensive presentation on the current state of the online video market. comScore’s Dan Piech uses industry insights to provide a picture of today’s online video consumer. Who is watching, how engaged are they and what has changed over time? Where are we seeing the biggest shifts – long-form or short-form videos? What impact is online video having on traditional TV viewing, and when it comes to online advertising how are consumers’ preferences shaping the market?

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