Heineken’s “The Entrance” is the cornerstone of a new web campaign from Weiden & Kennedy that topped the Viral Chart last week with more than 2 million views. The 90-second video, featuring a man with over-the-top timing and grace, is supported by several others that give humorous back stories to the scene: “Kung Fu Comback,” “The Man with the Eye Patch,” “The Perfect Gift” … you get the idea.
Also new to the chart was National Geographic Magazine’s “7 Billion,” a three-minute video promoting a year-long project on global population growth.
*Visible Measures produce the Top 10 Viral Video Ads Chart in conjunction with Ad Age every week.
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