Online video is undoubtedly a compelling advertising medium and has reached a point of mass market penetration, cutting across all demographics. This white paper shows the growth trend for 2011 for online video viewing and gives us a breakdown of its calculation, the margin of error, age break down of video consumption and heavy vs. moderate online viewing data.
It highlights that online video consumers favor short form content that is consumed in short form clips over full 30-60 minute programs with attention levels higher when viewing online video over TV. This makes online video more receptive to advertising.
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