A Slice of Silicon Valley – Season 1, Episode 8

In this episode Dave Toole shares some frustrating experiences that might help illuminate things to avoid and recognize the importance of some of these interactions that occur daily about customer...

Why a Content Factory, and why now?

Our last post outlined the elements of a content factory. It’s time to address why a content factory matters, and why now? There are many reasons. We start with three...

A Slice of Silicon Valley – Season 1, Episode 7

In this episode Dave Toole continues his exploration of bootstrapping and finding ways to better serve customers. He provides an overview how customer engagement changed over the years and offers...

What’s Behind a Content Factory

The Pandemic accelerated digital transformation as more interactions occur in virtual events and remote work. Most are stand-alone events and not yet connected to keep the conversation alive after the...

A Slice of Silicon Valley – Season 1, Episode 6

Today we talk about a new communications mindset in the 21st century. It's been said that there is newer content created in the last two days in the history of...

Extending Event Engagement

A compelling event brings together company leadership and networks of customers and partners that want to hear about compelling product announcements and engage with product teams and customers. A great...

A Slice of Silicon Valley – Season 1, Episode 5

In this episode we explore one of the most important and core issues of any business, and that's cash flow. This is enabled by serving your customers in a way...

A Slice of Silicon Valley – Season 1, Episode 4

In this episode we explore a critical lesson in Silicon Valley in building the most robust perspective of how to best serve and innovate for customers. This is a story...

A Slice of Silicon Valley – Season 1, Episode 3

We talk about the importance of understanding customer needs and how one can satisfy those needs. Where do you put your time and energy? A lot of it starts with...

How do we accelerate video workflow?

Creating an idea takes time. Between concept and distribution, there are numerous steps. It should come as no surprise that video is regarded as the most challenging kind of content...

Organizing Video Content Utilizing Transcription and Tags

Do you know that video is quickly becoming the most engaging kind of content? Whether it's for entertainment or business, video is the most effective way to keep your audience's...

Video commerce using customer journeys

How well do you optimize and use your customers’ journey? Whether you offer home goods, heavy equipment, auto insurance, or something else, your clients' experiences with your brand are a...