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Multimedia Content Drives Nearly 10 Times More Visibility than Text

by Rachel Toole

PR Newswire recently released the results of its second analysis of press release data, revealing once again that press releases that include multimedia assets gather significantly more visibility than text-only releases – up to 9.7 times more.

The data shows that adding a photo to a text-only press release increases visibility by 1.8 times, while adding a video to a text-only release delivers 4.3 times the number of views. Finally,  including both photo and video content further enhances a story, driving visibility by 7.4 times more than plain text releases.

PR Newswire created this infographic to visually represent the data. Looks like multimedia is on the up and up!

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