Video commerce using customer journeys

How well do you optimize and use your customers’ journey? Whether you offer home goods, heavy equipment, auto insurance, or something else, your clients' experiences with your brand are a...

How to prepare content for virtual events

Is there such a thing as an event without the content? Content has always been the bedrock of any successful event. This is even more true now that digital events...

Designing Your Content Inventory for Digital Engagement

With all the stresses we are all sharing, we should pause for a moment to celebrate Spring and upcoming celebrations, hopefully with good health. OpenView published a great guide a...

A Slice of Silicon Valley – Season 1, Episode 2

Narratives are the most powerful way that humans convey information with more new information in the last two days as there has been in all of history. The rate of...

A Slice of Silicon Valley – Season 1, Episode 1

Join us on our maiden journey exploring things you can do from experiences in Silicon Valley It is time for us to redefine what we have called Infotainment. We all...

How to deal with video meeting overload

According to a new study conducted by Microsoft, jumping from one virtual conference to another without taking a break causes significant levels of stress for users, as well as impairing...

Content engagement for 2022

Seldom does the complete corporate world undergo such dramatic change as it has since the pandemic. Companies have had to make changes in every aspect of their operations, and branding...

5 Best Practices to Increase Customer Engagement Virtually

For the last two decades, a robust online presence has been a virtual necessity for businesses. In 2020, as we face a coronavirus pandemic, even small businesses that once relied...

Approach to Successful Sales Transformation Initiatives

Introduction The world of B2B sales has never experienced the rate of change that is occurring today due to COVID-19. Since the pandemic interrupted business as usual earlier in the...

GLX – #1 Platform for Critical Communications

As all businesses have been adjusting to large scale remote workers, it has never been more important to ensure rapid, informative and fresh communications to both customers and employees.  Alignment...

4 ways to manage remote workers when you don’t know how long they’ll be working from home

Christine Trodella of Workplace from Facebook notes that while we can’t predict what will happen with the world in a few months, weeks, or days, remote workers aren’t going anywhere,...

The Trouble with The Approval Process

We've recently heard countless stories (some with entertaining language) that prove the approval process to be the most dreaded component in content marketing production and distribution. One client told us,...