How to deal with video meeting overload

According to a new study conducted by Microsoft, jumping from one virtual conference to another without taking a break causes significant levels of stress for users, as well as impairing...

Content engagement for 2022

Seldom does the complete corporate world undergo such dramatic change as it has since the pandemic. Companies have had to make changes in every aspect of their operations, and branding...

5 Best Practices to Increase Customer Engagement Virtually

For the last two decades, a robust online presence has been a virtual necessity for businesses. In 2020, as we face a coronavirus pandemic, even small businesses that once relied...

Approach to Successful Sales Transformation Initiatives

Introduction The world of B2B sales has never experienced the rate of change that is occurring today due to COVID-19. Since the pandemic interrupted business as usual earlier in the...

4 ways to manage remote workers when you don’t know how long they’ll be working from home

Christine Trodella of Workplace from Facebook notes that while we can’t predict what will happen with the world in a few months, weeks, or days, remote workers aren’t going anywhere,...

The Trouble with The Approval Process

We've recently heard countless stories (some with entertaining language) that prove the approval process to be the most dreaded component in content marketing production and distribution. One client told us,...

It Starts With Imagination

“I wonder what would happen if…?” “Would it be possible to…?” “What if we…?” For all the articles about the “Top Five Keys” to creating effective content marketing that mention...

How Video Publishers Merge Data And Creative

Videos are a creative endeavor. Your team consists of writers, actors, filmmakers, and other artists, trying to make something interesting and worthwhile. That type of person tends to run screaming...

How To Effectively Use Video For Training

When you hire new employees, it’s important to get them up to speed on the ins and outs of your company as quickly and efficiently as possible. Traditionally, a supervisor...

3 Components of a Great Video

There are billions of videos on the internet. Some are fantastic - and as we know from experience - many more are quite difficult to digest. What makes these great...

Reusing Video the Right Way

The interconnected space we call the internet is a congregation of people browsing and creating; They browse and create at different times, in different moods, and within different conditions. As...

Audience Lost Its Will To Live? Tease Them With Webinar Shorts

A webinar is an effective tool as part of your online marketing strategy, as it conveys information your prospects care about and demonstrates your expertise in your industry when properly...