Organizing Video Content Utilizing Transcription and Tags

Do you know that video is quickly becoming the most engaging kind of content? Whether it's for entertainment or business, video is the most effective way to keep your audience's...

Video commerce using customer journeys

How well do you optimize and use your customers’ journey? Whether you offer home goods, heavy equipment, auto insurance, or something else, your clients' experiences with your brand are a...

How to prepare content for virtual events

Is there such a thing as an event without the content? Content has always been the bedrock of any successful event. This is even more true now that digital events...

Designing Your Content Inventory for Digital Engagement

With all the stresses we are all sharing, we should pause for a moment to celebrate Spring and upcoming celebrations, hopefully with good health. OpenView published a great guide a...

Convert Customers With Video by Using A Journey Map

What is your average customer’s experience when making a purchase from your company? How do they interact with your site and your products, from the moment they discover you to...

How to Reuse Video Content for Optimal Impact

Updating and repurposing your marketing assets is one of the activities you should be doing. For videos, most businesses tend to blame the content when they fail to reach their...

How to Transform Your Blog Content into Compelling Videos

Text content is still an incredibly powerful and accessible medium. This is clearly highlighted by the rise of millions of blogs across anything from corporations to individual life journals. That...

Leveraging your Existing Video Assets to Create New Content

Using video to your potential when battling your way to the top spot of the search engines is critical nowadays. With so many competitors and Google constantly changing its rules...

If Publishing Lots of Unique Content Doesn’t Work, What Does?

Visual content marketing is quickly taking over unique content marketing, and we saw noticeable changes throughout 2016. In a matter of 12 months, visual content was emphasized on a huge...

Using Rights Cleared Content For Your Videos

Are you having difficulty navigating your way through the legal jungle? If so, you would benefit from absorbing some information about how to use and incorporate cleared content for your...

Leveraging Your Event Content for Leads

Do you know just how influential an event can be for lead generation? When leads are generated at events, they can be nurtured further if you start curating the event...

The Future of Social Video: A Brief Look Into What’s Next

Over the past few years, video usage on social media has increased exponentially. With over two billion active social media users globally and nine out of 10 United States companies...