Part 1 – The Communications Professional’s Dilemma

Cutting Through the Noise: Part 1 - The Communications Professional’s Dilemma As Corporate and Marketing communications professionals you’re expected to communicate to a broad community of[...]

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Introducing the Next Generation of Video Content Operations

Get ready for 2023. Repurpose what you have in inventory and add fresh personalized video. Today communications professionals, marketers, employees, product and community leaders lack the[...]

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The Case for Video Content Operations

Today communications professionals, marketers, and employee, product and community leaders lack the means, automation, and workflows to easily assemble, repurpose, collaborate and deliver video-based communications and[...]

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Avoiding Ad Hoc Projects That Derail Your Team

As we are getting back into the groove after summer’s end we start considering how we are going to close out the year. As more new[...]

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How should content quality be measured?

For decades we have built a mindset that content quality is measured by clicks. It is time for redefining this in a way that better serves[...]

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Video Quality, It’s Not About The Pixels

So many of us have been conditioned to be entertained by content that focuses on the sparkle of the pixels. Many say you won’t get the[...]

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The ice cube is melting as you get your message aligned

Most put an emphasis on encouraging the audience to attend an event and engaging them during the live or virtual event. As soon as it's over,[...]

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How Do You Build a Content Factory

Back in 2010 we were already producing more content in 2 days has had been created since 2003 - that was 12 years ago. During the[...]

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Why a Content Factory, and why now?

Our last post outlined the elements of a content factory. It’s time to address why a content factory matters, and why now? There are many reasons.[...]

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What’s Behind a Content Factory

The Pandemic accelerated digital transformation as more interactions occur in virtual events and remote work. Most are stand-alone events and not yet connected to keep the[...]

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Organizing Video Content Utilizing Transcription and Tags

Do you know that video is quickly becoming the most engaging kind of content? Whether it's for entertainment or business, video is the most effective way[...]

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Video commerce using customer journeys

How well do you optimize and use your customers’ journey? Whether you offer home goods, heavy equipment, auto insurance, or something else, your clients' experiences with[...]

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