Rethinking Video for Marketers

Most video is one-sided. Companies demand the attention of their audience and try to sell a product. Attention isn’t free, what are you doing to earn customer attention?  Being the...

B-Roll Footage for Good

As many of you are aware and whenever possible, MediaMobz attempts to lend assistance to causes that advance the human condition and this appeal on behalf of Stanford University's EteRNA...

A Video of Cleese on the World and Creativity

Some of my favorite content when I was growing up and some of my favorite content and even my bar for great content now was conceived, written and produced by...

Social Voice: Where To Draw The Line on Humor

Creating content on a frequent and consistent basis is central to inbound marketing, but all of us suffer from writer’s block at one time or another. When you’ve run out...

Gary V on Storytelling

    Gary Vaynerchuk delivers a compelling keynote about storytelling in 2013.    Some memorable quotes include: “To be a good storyteller you need the attention of the customer to get an...

Why Producing Enough B2B Content is Hard

Producing enough content is identified by B2B marketers as the single biggest challenge they have when producing content, with 64% of B2B marketers reporting it as a problem in Content...

5 Important Shifts in Media & Technology

We're a third of the way into our decade now and you could be excused for calling it the tweens. The first decade of the 21st century brought some pretty...

Speaking to Niche Audiences – Part 1

How can you save money and increase creativity while still growing your company? You can start by checking out what other companies are doing in their marketing and social media...

Evolve or Die! How Businesses Can Transform Using Social Video

Mashable recently interviewed social media expert Brian Solis, the auther of the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. Brian talks...

The Social Video Blueprint, Part 3: It’s About Views, Not Impressions

Out With The Old: Impressions Impressions have been around as a measuring tool since the dawn of online advertising. But there’s a fundamental flaw when counting impressions: it cannot measure...

The Social Video Blueprint, Part 2: It’s About Content, Not Ads

This is the second installment of the nine-part series on social video and the impact it’s having on branded video marketing as a whole. In part one we discussed the...

The Social Video Blueprint: Branded Social Video Marketing Explained

Every week MEDIAmobz will bring you highlights from a nine-part Tubular series on how brands are turing to social video to better reach and engage customers. We will cover social...