The Right Questions to Ask Before Hiring a Video Storyteller

When it comes to storytelling mediums, it is difficult to match the power of video. Since the invention of moving pictures in 1892, the power of video has been undeniable....

Strategies For Creating Better Event Interview Videos

Case studies are critical to the sales process. A typical client or prospect case study has three key components: a problem, a solution, and a benefit. If you're unable to...

The Anatomy of an Effective Marketing Video

There’s so much to read and so little time. I faithfully read our TDA Group partner blog each week and was particularly excited to share this week’s article about effective...

Video Creation and Strategy for Today’s Modern Content Marketer

I was pleased to join a distinguished list of panelists for our webinar about video creation and strategy for today's modern content marketer. Video is an absolute requirement for today’s...

Joint Ventures In Video Content Creation

Joint ventures in video content creation involve two influencers, thought leaders, or brands collaborating to create a video. Working together to generate video content allows each party to share its...

Creating Local Content In Your Global Footprint

The Internet has made it possible for a global audience to purchase products and services from virtually any company. In theory, any business in any part of the world can...

How to Use Video Collaboration to Your Advantage

Content collaboration helps a business achieve breakthroughs on every level of the organization from conducting better meetings to cultivating a stronger brand. Video collaboration should be an integral part of...

Pros and Cons of Crowd Sourcing Video

Churning out a steady stream of new, high quality video content is challenging. Many marketers turn to crowdsourcing to gather ideas and generate content. Thanks to social media platforms, it...

The Evolution of Video Marketing

As technology progresses, video becomes an increasingly popular form of online content. In the Internet’s early days, connection speeds weren’t high enough to make video content viable. Downloading a single...

The Road to Great Video Marketing

What’s the secret to successful video marketing? You need to have a strategy. Unfortunately, many inexperienced brands’ strategies consist solely of boosting their numbers. They focus on “getting views,” rather...

Video Marketing Is in the Eye of the Beholder

Traditional advertising is going the way of the dodo. Instead, video marketing is the way of the future. But that’s old news. What you may not realize is that certain...

Decoding Content Marketing Success

When you think about the giants of online content, what brands are you thinking of? Your first two will probably be Huffington Post and Buzzfeed. If asked to choose a...