View Counts are for Amateurs by Guest Author, David Spark

We had the great pleasure of recently meeting David Spark at Exhibit & Event Marketers Association's Red Diamond Congress 2016. David's views around the use of video, specifically around events...

Why People Are Wired to Respond to Your Visual Marketing

The statistics on visual marketing don’t lie. It beats out text content, gets shared more often, effectively engages your target audience and drives sales. The fact is that people just...

Top 5 Reasons an Organization Should Practice Content Marketing

Content marketing has become such an integral component of the modern business landscape that most people don't even think about it when they see it. Through all of the layers...

Engaging the Connected Customer with Video

Have you heard the term “connected customer” but aren't sure what it means? Are you aware of the fact that you have connected customers but aren't sure what you should...

Why Video Works In The Sales Funnel

Online video marketing is a great option for B2B companies striving to attract new potential customers. Many businesses learn why video works in the sales funnel and immediately put all...