How To Transition Your Sales Team Toward Mobile Sales Tools

Android devices, iPhones, and iPads are here to stay. As such, you must prepare to transition your sales team to use mobile sales tools. It is important to be strategic...

The Importance Of Mobile Publishing To The Sales Process

As of October 2013, 91 percent of all individuals on Earth have mobile phones, a little over half of which are smartphones. Half of all mobile phone users use their...

Transmedia Storytelling In Your Sales Process

Transmedia storytelling consists of dividing parts of a story across several platforms to make one overarching story. For example, maybe a publishing company pairs an interactive website with a book...