Transmedia Storytelling In Your Sales Process

Transmedia storytelling consists of dividing parts of a story across several platforms to make one overarching story. For example, maybe a publishing company pairs an interactive website with a book...

Transmedia Storytelling In Your Sales Process

Transmedia storytelling consists of dividing parts of a story across several platforms to make one overarching story. For example, maybe a publishing company pairs an interactive website with a book...

Where in the Sales funnel is Video most productive?

As an experienced SMB, you are no doubt aware of the importance of maximizing qualified leads for every marketing tactic you use. Because you don’t command the resources of large...

Transmedia Storytelling in Product Launches

Is there any doubt that launching a product successfully requires a company to be innovative and entertaining? Gone are the days of simply sending out a press release and waiting...

5 Important Shifts in Media & Technology

We're a third of the way into our decade now and you could be excused for calling it the tweens. The first decade of the 21st century brought some pretty...