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7 Ways Online Video is an Affordable, Effective Marketing Tool for Small Businesses.

by Rachel Toole

Not every small business will go viral with their online video, and that’s okay. Because most small businesses shouldn’t be trying to go viral–at least, not in the traditional sense. Because a small business, by definition, usually has a smaller audience. So, unlike Coke or Nike, who market their products to millions, a small business might only need a few hundred or a few thousand views for their online video to be considered a viral success.

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