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How to Avoid Making Razzies-Worthy Videos

by Rachel Toole

Video can be a compelling marketing tool. If done right, video can bring your story to life, engage audiences on an intellectual and emotional level, and even boost search rankings.

But how do you do video right? And once you’ve created your videos, how do you deploy them for maximum impact on your business? Here are five great video tips from write/director Steve Stockman, author of “How to Shoot Video that Doesn’t Suck.”

So, what’s the best (or worst) corporate video you’ve ever seen (or made)?

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