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HOW TO: Make a Successful Marketing Video for the Web

by Rachel Toole

In today’s YouTube crazed society, video is more accessible and easier to create than ever. One 30-second video has the potential to create a customer for life, or — conversely — a hater that will plague you with negative comments and bad word-of-mouth. This is why small businesses must learn to properly utilize videos to market their services on the web. These same videos can also be used in offline and online branding, sales, marketing and PR strategies. A great video will pay off ten-fold.

Sure, not every web video you shoot on your iPhone will end up being the next Old Spice ad, but a few hundred — or even a few thousand — views can lead to some serious moola for your business.

Read the full article here.

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