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Ralph Lauren: 4D Projection Mapping

by Rachel Toole

High fashion meets projection-mapping.

The UK’s Drive Productions is behind a spectacular 4D projection-mapping installation for Ralph Lauren in Berlin, to support the launch of the brand’s new ‘Design Your Own Polo Shirt’ collection.

Ralph Lauren has taken over the atrium of KaDeWe, one of Europe’s largest luxury department stores, for the whole of August with the installation, which runs six times a day. The 22m x 7m projection covers an entire wall of the atrium and the show includes images of models, products and even polo ponies literally appearing beyond the walls and floating out into space and towards the audience. It’s claimed to be the first time 4D mapping has been used inside a fashion store anywhere in the world.

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